7 essential tips to start a new website:
1)Choosing a good domain and hosting -
You must choose the best simple and appropriate domain name for your website (Google and Yahoo to name two).There are a very rare chances that the user will misspell or write the wrong domain names.These are the most popular and the best.Finding the domain name for a website is crucial before starting SEO as it helps in search engine ranking,by having simple names,apt names,and brand identity you may rank on the search engine.Your hosting should be matched to your business type and nature.If you have a media rich website such as pictures,videos,presentations with a lot of traffic you should ask about a package best suited to this purpose.Do you need in house technical support or you need the hosting company to help you with this? What all the hosting company is providing like safety options,backup and additional features.We advise you to check the companies reviews on the social media platform to decide further,do a good research before investing further.
2)Back-End services-
It is not possible to get a good website without having a functional program taking care of the back-end process.A good website will only look and function good when it has an excellent back-end work.For example your website is a new phone,it looks good and works well but a good phone will function excellent only when it has got all the required features-such as RAM, Memory, Best quality Camera etc.Similarly the back-end of the website is the part what makes the user go "WOW" about the website.If you have an E-Commerce website you may just use Magento and if you have an informational website you can use Wordpress.These are most used CMS(Content Management System).
3)Security-
Websites may get hack,so security is a must,ask your website developer to provide security.SSL certificate is a must,to keep your website secure.Also for a safe payment gateway use (PCI DSS)."The Payment Card Industry Data Security Standard (PCI DSS) is a proprietary information security standard for organizations that handle branded credit cards from the major card schemes including Visa, MasterCard, American Express, Discover, and JCB."-Wikipedia.
4)Design-
The website should be user friendly and eye catching in a right way.The colors should not be too dull or bright and should suit to your business type.For example-Red is an attention gainer/to highlight a new event etc., Blue can be backgroung color for an educational website,or green can be a color
for a website of a hospital etc.Make sure that you choose a responsive website so that users can see your website effectively in a mobile or a tab as well.Design should be clean,not too much information on a page is required this may distract a user.There should be an easy navigation system to navigate on the website.The user when goes through your website sees the quality of pictures,color combination etc and judges your company on the same.
- Add contact info in the footer on all pages making it easy for the user to contact you.
- Use call to action that does'nt distract the customer,instead engages him.
- Use a catchy headline,and give offers on your 1st page.Eg-free quote,discounts,free pass to webinar etc.
- Give your designer a reference so that he can have an idea about how to design your website.
5)Use good quality Images/videos and infographics-
Do not load your website with too much of images or videos, Only use the required ones.The image should be of good quality and unique.At first if you are just starting up and do not want to spend much on images and pictures,just skip over that instead of using cheap quality images.This gives user a bad idea and he may think that the product or your service is also bad.Remember that the website is a mirror of your services and products.At first the user judges you on the quality of your website as he is not aware of your services or products you sell.So leave an excellent impression.The user will definitely take a step forward.
6)SEO and content writing (tips)-
You can take SEO services,to rank your website.Also if you want to do it on your own there are a few tips-
1.Research your competitors website,or any other website related to your field.
2. Use google Keyword planner to plan keywords you want to use-make a list.(Its a free tool),also you can use other free tools such as ubersuggest,
keywordtool.io(also free tools)
3.Write your content and then stuff it with keywords.Do not write your content based on keywords.
4. Each page should have 300 to 400 words if its an informational website or if its a blogging website limit can be 600 to 700 words.
5. Do not over use or under use the keywords,this may hamper google in ignoring your website.Therfore the percentage of keywords density should be 10 to 2 to 3%
this is appropriate.
6.Use unique keywords i.e. do not use the same keyword too much,try and use as much different keywords.Although you may be required to use same keyword again and again but that's alright because you can't avoid that too.
7)Branding-
Branding is now a days important if you want to grow your business or if you are already an established business you need branding to maintain your brand.So use a good logo-unique and made by a professional. Use the logo on your packaging,printing,bill etc.Give your clients a good shopping experience.Branding through social media marketing is also important.Add testimonials on your website,FB page and try to engage as many relevant customers as you can.Link building is also important.You can take SEO services,if required to rank your page on google or any other search engines.This will also increase traffic on your website.
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www.infowebedge.com-Best in IT
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